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Daily Stock Opinions and Ratings
Stockchase Opinions

Chris BlumasQuebecor Inc (B)QBR.B.TODON'T BUYFeb 15, 2023

Dramatically lower valuation than peers. Likely to benefit from Rogers-Shaw merger, as it'll pick up assets at a pretty good price. Short term positives. But long term, just doesn't have the scale, or ambition, to compete nationally.

Chris BlumasChris Blumas
No
Unlock Rating
$31.83

Stock price when the opinion was issued

$65.34

As of Jul 24, 2026. Market Open.

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TOP PICK

Quebecor Inc (B)(QBR.B.TO)

Jan 23, 2024

Are the dominant cable player in Quebec and benefitted a lot from Rogers buying Shaw then having to sell Freedom Mobile at great terms to Quebecor. Also, they bought spectrum cheaply so they can expand into Ontario and western Canada and much lower capex. Generating strong cash flow. Debt will probably get upgraded by year's end. 40% EBITDA margins, the best of the group. Trades at 6.5x EBITA vs. 810x its peers. Telcos remain an oligopoly. Has the most upside in this sector.

(Analysts’ price target is $40.31)
Photo of Stephen Takacsy, B. Eng, MBAStephen Takacsy, B. Eng, MBA
Owned
Unlock Rating
$32.88

Stock price when the opinion was issued

$65.34

As of Jul 24, 2026. Market Open.

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BUY

Quebecor Inc (B)(QBR.B.TO)

Oct 18, 2023

Telcos in Canada are in a unique spot. Quebecor has really upped the competitive pressure, positive for the consumer but negative for BCE and Telus. Stay away from those two, and see how things shake out. Prefers RCI.B, with its ability to shave costs from Shaw, or QBR.B.

Photo of Chris BlumasChris BlumasUnlock Rating
$28.45

Stock price when the opinion was issued

$65.34

As of Jul 24, 2026. Market Open.

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PARTIAL BUY

Quebecor Inc (B)(QBR.B.TO)

Jul 26, 2023

Good value, whole sector's been in a funk. Got a good price for Freedom Mobile. Good operators. Better growth potential, as they can now operate outside of Quebec. Wants to see capex plans for Western expansion before adding to his position.

Photo of Stephen Takacsy, B. Eng, MBAStephen Takacsy, B. Eng, MBA
Owned
Unlock Rating
$32.43

Stock price when the opinion was issued

$65.34

As of Jul 24, 2026. Market Open.

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PAST TOP PICK

Quebecor Inc (B)(QBR.B.TO)

Mar 23, 2023
(A Top Pick May 04/22, Up 13%)

Waiting to buy Freedom Mobile, a good transaction that adds diversification. A value play. Deeply discounted compared to other telco names. Continues to buy here.

Photo of Brian MaddenBrian Madden
Owned
Unlock Rating
$32.12

Stock price when the opinion was issued

$65.34

As of Jul 24, 2026. Market Open.

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BUY

Quebecor Inc (B)(QBR.B.TO)

Feb 21, 2023

Freedom Mobile will be a good purchase so it will diversify the business away from legacy cable into mobile phones, and the deal will be approved after a long wait. They're underexposed to wireless, which is why this trades at a lower PE vs. peers.

Photo of Brian MaddenBrian Madden
Owned
Unlock Rating
$32.47

Stock price when the opinion was issued

$65.34

As of Jul 24, 2026. Market Open.

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TOP PICK

Quebecor Inc (B)(QBR.B.TO)

May 04, 2022
Defensive telecom and cable. Regional. Dominant cable operator. New cell phone competitor with 21% market share, but the fastest growing. Small sports/entertainment division. No commodity exposure and minimal wage inflation, as it's capital- and tech-intensive. Strong balance sheet. Interesting reinvestment catalysts out of Rogers-Shaw deal. Yield is 4.11%. (Analysts’ price target is $35.31)
Photo of Brian MaddenBrian Madden
Owned
Unlock Rating
$29.51

Stock price when the opinion was issued

$65.34

As of Jul 24, 2026. Market Open.

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DON'T BUY

Quebecor Inc (B)(QBR.B.TO)

Mar 23, 2022
Stock's come down for good reason. Market's concerned they're going to expand nationally. If they try this, very capex expensive. Interesting at $26. With the uncertainty, he's not interested.
Photo of Greg NewmanGreg Newman
No
Unlock Rating
$29.56

Stock price when the opinion was issued

$65.34

As of Jul 24, 2026. Market Open.

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DON'T BUY

Quebecor Inc (B)(QBR.B.TO)

Jan 20, 2022
Cheapest on the block. Debate whether they might expand to the rest of Canada, but he doesn't think so. Smart management. Lots of downside from here. Question is, what's the upside? Already has 23% market share, hard to get above 25%. Good dividend. Prefers growth prospects of Telus, or buy Rogers on weakness.
Photo of Stephen Takacsy, B. Eng, MBAStephen Takacsy, B. Eng, MBA
No
Unlock Rating
$29.84

Stock price when the opinion was issued

$65.34

As of Jul 24, 2026. Market Open.

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BUY ON WEAKNESS

Quebecor Inc (B)(QBR.B.TO)

Sep 22, 2021
Very cheap compared to peers. Challenge now is national expansion clarity. A cosy little monopoly in Quebec, but how will they compete against the big boys? Company wants to return capital to shareholders, which means share buybacks and dividend increases. You can buy a bit if it gets to $29-30, but don't expect it to do the heavy lifting in your portfolio.
Photo of Greg NewmanGreg NewmanUnlock Rating
$30.53

Stock price when the opinion was issued

$65.34

As of Jul 24, 2026. Market Open.

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BUY

Quebecor Inc (B)(QBR.B.TO)

Aug 25, 2021
It's pulling back to 4.5x book, a technical level. Its upside potential is 35%, plus you're paid a 3.5% yield. What's not to like here? Earnings are grinding up a bit. He expects shares to rebound.
Photo of Ross HealyRoss HealyUnlock Rating
$31.50

Stock price when the opinion was issued

$65.34

As of Jul 24, 2026. Market Open.

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DON'T BUY

Quebecor Inc (B)(QBR.B.TO)

Aug 11, 2021

He owns BCE and Telus instead for income. At this point in the cycle, and just looking at total return, he wouldn't own any telcos. Better opportunities elsewhere for capital gains in the value and cyclical areas. Not a pure play telco. Not the biggest or most diversified. Commends what they're doing with the business.

Photo of Brian MaddenBrian Madden
No
Unlock Rating
$30.95

Stock price when the opinion was issued

$65.34

As of Jul 24, 2026. Market Open.

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PAST TOP PICK

Quebecor Inc (B)(QBR.B.TO)

Jul 27, 2021
(A Top Pick Aug 17/20, Up 1%) He bought this to play defence and collect its nice dividend. They're still growing earnings at 13%, faster than peers. The whole group is nervous, that they have to spend more on spectrum. But this is a good 5G play over time. It's still a buy.
Photo of Greg NewmanGreg Newman
Owned
Unlock Rating
$32.95

Stock price when the opinion was issued

$65.34

As of Jul 24, 2026. Market Open.

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TOP PICK

Quebecor Inc (B)(QBR.B.TO)

Aug 17, 2020
Pre-COVIC, he saw that tech was going to pop, and now the puck is heading to boring value names, like Quebecor. Has an 11% growth rate and trades at 12.6x 2021. Its a very cheap telco and have a lot of cash to return to shareholders and raise the dividend if they wish. Their wireless continues to do well. Expect nice capital appreciation and dividend growth going forward. (Analysts’ price target is $37.04)
Photo of Greg NewmanGreg Newman
Owned
Unlock Rating
$33.12

Stock price when the opinion was issued

$65.34

As of Jul 24, 2026. Market Open.

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PAST TOP PICK

Quebecor Inc (B)(QBR.B.TO)

Dec 27, 2019
(A Top Pick Dec 28/18, Up 17%) A core holding and he still likes it. Performs well.
Photo of Robert McWhirterRobert McWhirter
Owned
Unlock Rating
$33.25

Stock price when the opinion was issued

$65.34

As of Jul 24, 2026. Market Open.

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Stockchase, in its reporting on what has been discussed by individuals on business television programs (in particular Business News Network), neither recommends nor promotes any investment strategies.

We paraphrase the experts by hand, we watch the shows and write down what we understood from the experts’ comments. We are human and can make mistakes, help us fix any errors. If you see something that you know is not right or if there is a problem with the site, feel free to email us at: [email protected].

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