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NYSE:V
Visa Inc. (V)
328.63
+1.39 (0.42%)
as of Jun 18, 2026, 11:56:59 pm Market Open.
318 watching
Financials 
Technical Analysis 0
PARTIAL BUY
Good to enter with this pullback. Buy an initial position and build over time. Has owned this for years, because the transition from cash to digital payments is still happening in many countries. This benefits Visa (and Mastercard). The biggest risk is regulatory, because these two companies are so dominant. Prefers Visa, because it's the largest.
Christine PooleOwned
other services
PAST TOP PICK
(A Top Pick Sep 30/21, Down 16%) Really likes it. Cash is used less now because of Covid. Also the travel industry is growing again. The business to business part will be better. Has a very good cash balance with strong free cash flow.
Paul Harris, CFAOwned
other services
WEAK BUY
Effect on vendors now able to pass surcharges to credit card customers He owns Visa. This part of the payments industry will come under more pressure that will impact their business model, albeit slowly. The fee is applied in different places in different ways and sellers adapt. Regardless of how you pay (Visa, debit) you pay an interchange fee to these cards. You want to be exposed to payments.
Chris BlumasOwned
other services
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Premium contentPAST TOP PICK
BUY
vs. PayPal PP will be in the penalty box for a long time. Compare this to Visa, he's rooting for an increase in international travel and it's happening. He knows what he's getting with Visa.
Jim LebenthalOwned
other services
PAST TOP PICK
(A Top Pick Sep 16/21, Down 7%) Transition to digital payments will continue. International reopening will add revenue. No balance sheet risk. Brings in higher fees on higher purchase prices from an inflationary environment. (Analysts’ price target is $260.00)
Darren SissonsOwned
other services
PAST TOP PICK
(A Top Pick Aug 12/21, Down 9%) Still likes it. It's a play from cheque and cash to digital payments. They are the largest player globally. Volumes tanked during pandemic, but saw an increase in e-commerce and small purchases like coffee shops. Visa has seen a rebound in international travel, though still below pre-pandemic. Will benefit when China opens up. A headwind are regulators saying that Visa and MC control too much of this industry, so keep an eye on this. Visa has expanded in Europe, which could offset any weakness in the U.S.
Christine PooleOwned
other services
BUY
They get a tiny piece of each transaction. Global presence with great growth potential in Asia. There are recessionary fears, but now is a chance to buy a world-class business as shares have come down. When the economy roars back, so will Visa shares.
Lorne SteinbergOwned
other services
Premium contentPAST TOP PICK
PAST TOP PICK
(A Top Pick Apr 16/20, Up 31%) Strong business franchise that has excellent long term prospects.
Increase in cross border traffic with end of pandemic, will help company grow revenues.
27x earnings multiple is lower than what is has historically traded at.
Will continue to hold.
Zachary Curry Owned
other services
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