Shopify Inc. (SHOP.TO) Buy, Sell or Hold

Shopify Inc. (SHOP.TO)

151.58

-2.16 (1.40%)

as of Jun 19, 2026, 8:00:00 pm Market Open.

535 watching

WATCH

There are going to be Covid winners and Covid losers. Will be a winner long term. Proof is that revenues accelerated this quarter. But now they have to focus on profits, and he has no interest until he sees consistency there.

COMMENT

Down 83% from highs. Sales growth likely to remain challenged, return to in-person shopping not helping. Not cheap at 7.5x price to sales. Basing, so could have a powerful bounce. But the trend may still be sideways or down.

Unspecified

A volatile stock that is trading at a high multiple, but growth is slowing. Trying to be more like Amazon so needs to spend more money. Needs to make much more money to make the previous highs. E-commerce is here to stay.

BUY

Company is enabling small business owners to sell products online(eCommerce). Victim of market selloff (especially in tech). Company returning to reasonable valuation. Expecting long term growth. Is a good company overall.

WAIT

Short term this is questionable. The return of traditional stores isn't good for Shopify. Be patient and wait for an entry point. It needs a catalyst to increase online shopping.

HOLD

Has since sold shares in company. Company does not have consistent returns on capital (has been negative the past 10 years). High revenue growth does not equate to return for shareholders. Unsure whether company will be able to generate free cash flow. Is a speculative stock. Untested business model.

HOLD

WATCH

Very large decline. Think about it in the context of the year 2000. The ones that survived had positive operating leverage, growth, and great business models. Those are the ones you want to own for years. Too early to decide. Stay away, but watch it.

BUY

Trevor Rose’s Insights - Trevor’s most-liked answers from 5i Research. Slower e-commerce growth expected. Inflation and consumer spending headwinds. Continues to invest e-commerce infrastructure. Valuation near historical low. Unlock Premium - Try 5i Free

WAIT

Over-invested on prospective growth. Consolidating now between $40-52, after breaking its downward trend. Swing traders will play that. If you're not a day trader, he'd wait for confirmation of a breakout or breakdown. Wait perhaps for it to reach $55. You don't want to see it go below $40, as there could be more downside.

BUY

DON'T BUY

Boomed during the lockdowns and e-commerce boom. But when shops opened up, people returned to stores. SHOP's high PE, she never understood. The company is expanding and investing into logistics and warehouses. They overbuilt. Their PE remains too high.

DON'T BUY

Grew topline during the pandemic, but profitability and cashflow didn't follow suit. Creates value for its customers, but fundamentals are not strong. He prefers a MSFT or GOOG, essential tech names with stronger profitability and cashflows. Companies with strong fundamentals have lots of options in a recession. Look for a tech name that's more durable longer term.

DON'T BUY

Very volatile. History has shown that once a Canadian stock gets ahead of RY in terms of market cap, best to sell, as it's going to nosedive. Costs have risen, sales growth slowing, not that cheap, earnings have come down. Other tech names are more attractive. Not sure if you want to get back into pandemic winner stocks. Play the valuation story instead.

PARTIAL SELL

Invested heavily in what they thought would be a generational shift in e-commerce. Considering the price target, take some profits, and perhaps pick up cheaper. (Analysts’ price target is $48.50)

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Shopify Inc. (SHOP.TO)