Great West Lifeco (GWO.TO) Buy, Sell or Hold

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Great West Lifeco (GWO.TO)

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88.18

-1.52 (1.69%)

as of Jun 19, 2026, 8:00:01 pm Market Open.

237 watching

WEAK BUY

All Canadian lifecos are down. This pays a 6.4% dividend, safe. Definite value here. Price to book is only 1.17x. Prefers Manulife for its growth, though, and pays a 6% dividend.

DON'T BUY

Shares are down, but dividends are higher. They're controlled by Power Corp and underperform. So, he prefers Sun Life as well as telcos like BCE and Telus, if you want dividends--and it's a great time to buy dividend stocks.

BUY

Considered using as a Top Pick today. Undervalued at 8x earnings, 6% dividend yield, very strong capital base. Growth platform more focused on more mature markets of NA and Europe. Well run. Good company. A buy here.

Unspecified

Its fair market value is very strong with lots of upside potential and a great yield. Rising interest rates should help insurance companies make money on their reserves. As a value stock it is very cheap. Would be even better at $29 to $30.

HOLD

Believes company is positioned to continue solid financial results. Higher interest rates will be good for business. Low earnings growth, but not much room for capital appreciation. Would rather invest in companies that have opportunity for share price growth.

BUY

A pocket of value in the sector, life insurance is the cheapest in the group. Lifecos definitely have room for multiple expansion and earnings growth. His preferred name, with a more mature M&A market focus, whereas an MFC is more focused on EM.

BUY

Allan Tong’s Discover Picks True, insurance isn't as exciting as EV's or the metaverse, but, hey, everybody buys insurance. For this reason, GWL is highly defensive. Also, it trades at a low 10.76x PE, boasts a stable 0.84 beta, and pays a fat 5.35% dividend (based on a payout ratio of 53.61%). And yes, rising rates will help the company. Read 3 Canadian Dividend Stocks for our full analysis.

BUY

More value right now in lifecos than in banking. GWO is his favourite for the management and capital allocation. More of a mature market focus. See his Top Picks.

TOP PICK

For income-oriented investors. Inexpensive valuation, reasonable growth profile. Management is good at allocating capital. Yield is 4.95%. (Analysts’ price target is $42.30)

TOP PICK

They've made a big push into the U.S. retirement services business, basically a record-keeping market. It's a very defenisive stock, trades at a cheap 10x earnings and pays a 4.5% dividend. GWO will see earnings growth. Pays a 4% dividend. (Analysts’ price target is $40.00)

PARTIAL SELL

He's shied away from insurance companies, as lower bond yields aren't positive for them. Had a great run. Beat numbers handily last quarter. May not be sustainable. Assets are a bit of a black box. Great operators. Hold or trim.

BUY

He owns and likes both this and SLF. Both GWO and SLF have 52% revenue exposure from Canada, but SLF has a bit more Asian exposure and GWO has European exposure. GWO has outperformed the TSX since last April/May, but there's more to go. Both will benefit from rising yields. GWO's yield is about 4.73%.

BUY

GWO vs. MFC Likes Great West because of its strong yield of about 4.76%. CMF dividend is 4.63%. Both have performed well since March 2020. Quite similar. MFC provides more foreign exposure, especially Asia. Insurers are doing well now, and benefit from steepening yield curves.

COMMENT

GWO is the holding company of several lifecos, including London Life and Canada Life. GWO is cleaning up operations to cut costs.

BUY

GWO vs. SLF Insurance companies have done a lot to reduce their risk. GWO is cheaper than SLF, with a higher growth rate, but it hasn't been as steady eddy as SLF. Whole space is pretty cheap. Dividends are safe. Boring area. You can own both, but GWO is the better buy.

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